Ok so my last post highlighted a few tips and tricks I have read up on to help marketers climb those hurdles. I want to come back and touch upon another tricky road block you probably don’t even see. Most times wen you take a look at a problem such as lack of traffic, low conversion etc there are a few pieces of the problem you assume to be true. Perhaps you feel you have plenty of links or that your ad copy is powerful.
What you will want to do is second guess anything that you take for granted as being evident. Why the heck would you do this? Well the issue is, many times we assume something is fact or evident when in fact that is not the case. Take the extra few minutes to test these assumptions to see if they hold their weight. Perhaps Google has wiped out many of your article links as duplicate content, or maybe your ad copy needs tweaking.
Any time you bump into an issue throw this step into your problem solving methods and I guarantee you will come out wiser. In fact, you may begin to drop many of your assumptions - remember that old saying … never assume. Well you get the point on that!
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