Writing blog posts day in and day out can become cumbersome if you are not careful. I took a few days off to rejuvenate and determine what else could be contributed to the world of internet marketing. I am currently reading through a book on problem solving that really opened my eyes to looking at constraints.
Many times a marketer has a closed perception of what marketing issues are and what prevents us from surpassing them. Now I have not yet completed the book, but I wanted to pass on a few tips while I continue. The first is always look at the other party as rational even when it seems they are not? If you put out an excellent product and your traffic is good but you are not getting sales then your consumers are irrational right? Wrong! Assume, that they are logical and see where that leads you. You may be surprised to find some solutions you would never have thought of.
The other tip is to look at a problem through the eyes of enhancement. Instead of looking at what needs to be removed take a look at what could be improved. As a consumer what would the ideal product be? Create a list, often times enhancements can be made using what you already have. Looking at the problem this way will also help you look at the whole picture rather than just a piece of the issue. Stay tuned for the title of the book and more tips and tricks to help you leap those marketing hurdles.
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