Internet marketing offers a plethora of options in order to draw in site visitors. One of the fastest ways to do this is with pay per click, however the value is short lived and todays entry will take a look at why. The first issue is that there is nothing residual going on with pay per click. It is simple you pay you advertise and when you stop paying nothing remains. You have not added any value to your sites longevity as there are no back links, articles or any remnant of your site offerings.
The next big problem is that people are beginning to click a whole lot less than they used to. Now before you get all huffy on me… I actually read about this yesterday in Fortune magazine! Google has reported it’s first down turn in clicks by internet users. Remember now the internet is not immune to economic down turns so marketers need to make sure they are bullet proofing their site for the long run. Another interesting point made in the very same article was that internet search engine use makes up only 8% of all internet use that consumers partake in…save your money and think out of the box to create additional traffic methods. You will be glad you did plain and simple.
The last problem is that it is quite easy to lose a barrel of money in a flash. If you have not done your research than you may pay dearly for poor key word selection. In fact most people are lucky to see a profit above and beyond what they spent. The easiest way to get around this is to write articles, it is not the easiest thing in the world but each article you write generates a back link that could hang around the web for years and you do not have to pay a thing! If you do not have the gumption to write your own articles then pay someone else just be certain you are getting high quality content.
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I guess that more people are getting familiar with Google Adsense ads / other CPC ads and not clicking on them
Michael Aulia’s last blog post..Microsoft has officially announced Windows Mobile 6.1 launch!
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