Blog carnivals are an under utilized tool that can be used to generate easy traffic to your blog. There are two options presented when using blog carnivals. One can host the carnival or merely submit their blog to a carnival.
Blog Carnival submission will not bring loads of traffic to the blog entered however, it will aid in increasing links to the owners blog. As you may or may not know Google bases forty % of it’s page rank on the number of links found leading to a site. If you enter your new blog entries to carnivals regularly you can build links quickly.
The second option which is preferred is to host a Blog Carnival. Hosting a Blog Carnival does not require too much work on the part of the blog owner as Google accommodates the user by presenting all of the submissions in html coding just prior to the carnival. If you are not feeling overly creative you can simply cut and paste the html into your blog. Often times the blog host will write a short preemptive piece regarding the upcoming blog to entice readers to revisit the site on the day of the carnival.
If you market your own product or market affiliate products on your blog then you are increasing the likelihood of sales when hosting a carnival. As a host you may see an influx of a few hundred to one thousand hits on the date of the carnival posting. Statistics work in your favor here as the higher the number of visitors the higher the likelihood of a sale. As always try to make sure your affiliates or products are in line with the overall theme of your blog.
The increased possibility of a sale is not the only benefit to hosting a carnival. If you have an opt in box on your blog you may see an increase in your subscribers. Readers that become aware that you are hosting may sign up to receive an update anytime the blog is updated & the carnival posted. As you build your opt in list you may be able to convert your subscribers into customers at a later date.
Submitting and hosting carnivals should not be your only arsenal for traffic generation, rather, it should be used as one of several. As a blog owner, you will need to continue to produce quality content to keep your readers and to establish yourself as an expert in your field. Write articles host carnivals and read the carnival submissions your receive, you never know you may catch on to some tips or tricks you were unaware of yourself.
-Sarah-
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